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I’m re-growing my portfolio. I did most of my writing on a blog I founded in 2006 called Blogging Basics 101. I wrote tips and advice for beginning and intermediate bloggers on how to blog (very meta, I know). In 2014, I sold that blog. Some of my work is still there, but it’s been updated and revamped, so it’s a *version* of what I wrote. I’m not comfortable sharing those posts here because of those edits.
After I sold my blog, I worked as a substantive and developmental editor at Social Media Examiner. I edited 9-12 articles per week for clarity, consistency, and formatting. Each week I worked with our team to write intriguing headlines that were reader and SEO friendly. I also helped manage the editorial calendar (we published twice a day, five days a week).
TypePad For Dummies was my first book, and I edited it as we went along. Our actual editor at Wiley was impressed with my editing work and strongly suggested they hire me as a freelance editor for future books. I served as a developmental, substantive, or technical editor for several books in the For Dummies series. A few are listed below:
- Facebook Marketing All-In-One For Dummies (1st and 2nd eds.)
- Social Media Marketing All-In-One For Dummies (I also contributed a chapter to this book.)
- Pinterest Marketing For Dummies
- Pinterest For Dummies
- LinkedIn For Dummies
- Mom Blogging For Dummies
- Minecraft Construction For Dummies
POME: I wrote the cover story for the flagship internal publication for the Muscogee (Creek) Nation Casino Enterprises in Oklahoma. This piece was a quick turnaround. Originally, I was given a month to research and write the piece. However, due to internal changes, I ended up with just four days to conduct interviews, research, write, and submit the piece. I met with the CEO, put everything together, and turned it in on time. No sweat.
Pause Well-Aging: I wrote an article about surgical menopause and how to talk to your doctor about procedures and what to expect when you can no longer expect. I drew from my own experience and talked with a doctor to gather additional information. The goal was to give readers the tools to talk to their own doctor and break the stigma around discussing hysterectomies and menopause.
Social Media Examiner: This article is one in a series of A-Z pieces. Given my background with my site Blogging Basics 101, I wrote 26 Blogging Tools to Simplify Your Life: An A-Z List.
This local business wasn’t happy with how formal their content was and asked me to soften it and maybe make it “a little funny or relatable.” The company and its employees are very jovial, and they wanted me to convey their dry sense of humor throughout their site. They wanted relaxed, casual, conversational copy. I hung out with one of the co-founders for a while to get a feel for his expectations. We walked through the website and talked about what was great and what needed help, then I got to work. They were happy with the result and asked me to rewrite several pages on their website.
- Software Development Original
- Software Development Rewrite
- Development Phases Original
- Development Phases Rewrite
Type-A Parent Blogging Conference
These pieces reflect the owner’s personality and the playful, snarky brand she wanted to convey.
- One-sheet for affiliates and new online store: This is a one-sheet placed on tables during the Type-A Parent Blogging Conference to promote the owner’s new line of branded items.
- Speaker page: As Conference Programming Director for Type-A Parent Conference, I was in charge of working with speakers. Type-A Parent was host to approximately 500 conference attendees and 71 speakers at the main conference, and 150 attendees and 16 speakers at smaller boot camp conferences. This is the website page that gave speakers all the pertinent information they needed to prep for the conference.